Posts from July 2012

The Value of Owning Your Brand

Posted by Donna Fenn on 07/23/12 |

The Value of Owning Your Brand

My latest column on AmEx Open Forum is about NatureBox, a startup founded by Gautam Gupta and Ken Chen.  The company delivers full-sized packages of healthy snacks to subscribers’ doorsteps for $19.95 a month.  As the mom of two young adults who no longer live at home, I loved this idea immediately. What a great way to make sure my cash-strapped and super-busy kids get a little something nutritious into their bodies once in a while. I thought of what I’d put in a healthy care package:  a few Kind bars, some Craisins, maybe some Green and Black dark chocolate, and a box of Sesmark rice crackers. Gupta and Chen think along similar lines, but there’s one crucial difference.

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The Best Thing About a Career in Investment Banking: It Feels So Good When It Ends

Posted by Donna Fenn on 07/16/12 |

The Best Thing About a Career in Investment Banking: It Feels So Good When It Ends

There’s a lot to like about the founders of TripTrotting.  Shana Zheng and Aigerim Shorman met as students at USC and shared a common love of travel, which they did frequently through the University. But they both longed to get off the beaten tourist track and started noodling around an idea for a business that would help travelers do just that. TripTrotting is an online platform that matches travelers with like-minded local hosts who want to show off their cities’ hidden gems.

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Inc.com’s 2012 30 Under 30 List

Posted by Donna Fenn on 07/09/12 |

Inc.com’s 2012 30 Under 30 List

Last week, we launched this year’s 30 Under 30 Coolest Young Entrepreneurs list on Inc.com—the culmination of a good six months of work by me and the Inc.com team. This year, we collected online applications (we received over 400!), and enlisted an outside panel of judges to help us create the list. The result is an outstanding group of young innovators, some whose names you’ll recognize (Daniel Ek of Spotify and Ben Silbermann of Pinterest, for instance) and some who you’ll meet for the first time (like Jeremy Johnson of 2tor and Ben Milne of Dwolla).

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