Alpha Dogs


14.95 | Paperback | May 2007

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Alpha Dogs

How Your Small Business Can Become a Leader of the Pack


U.S. News & World Report
"A practical book that explains how eight successful entrepreneurs cleared hurdles and grew their businesses....." Read full review »

Harvard Business School, Working Knowledge
"Alpha dogs are strong and shrewd, and this book is recommended reading for entrepreneurs and general business managers who want to lead the pack." Read full review »

Business Week
"A treasure trove of practical advice for leaders of small businesses..." Read full review »

The Costco Connection
"The most important point Fenn makes in her book is this: Alpha Dogs have a lot to offer any business offer..." Read full review »

Winning Workplaces
"Outlines the strategies for success that eight small businesses have used to come from behind to outperform the competition...." Read full review »


“This book is going to be the next Good to Great. It’s that important.”

–Pat Williams
Senior Vice President, Orlando Magic and author of Coaching Your Kids to Be Leaders

Big corporations are no longer the leaders in best practices. For the real secrets on how to run a successful business, look to the Alpha Dogs. These are the smartest-run companies you’ve never heard of—but probably should have.

–John Koten
CEO, Mansueto Ventures

In a world where the big companies get bigger every year, Donna Fenn offers up this endearing and enlightening book to remind us that small can also still be beautiful. Her field guide to grassroots innovation and remarkable customer service shows companies-small, medium, and large-how to fend off commoditization and build profitable growth.

–Tom Kelly
General Manager, IDEO and author of The Art of Innovation

“This book is a remarkable accomplishment. It is both the most practical and entertaining guide to how existing businesses can change course and achieve growth and strong market position. It is a book about visionaries and their concrete accomplishments. It tells how entrepreneurs remain creative and continue to push their organizations towards greatness. It is the best written book I’ve read in a long time. If I could only recommend one book to someone looking to energize and transform their business this would be it. A singular achievement.”

–Carl J. Schramm
president and chief executive officer, the Ewing Marion Kauffman Foundation

Alpha Dogs is a great resource for taking your business from the doghouse to the penthouse.

–Pat Croce
Bestselling author of I Feel Great and You Will Too! and creator of Pirate Soul Museum in Key West

Read it! These stories will inspire and instruct any entrepreneur who wants to build a truly distinctive and durable business.”

–John Case
author of Open-Book Management