25.00 | Hardcover | September 2009

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How GenY Entrepreneurs are Rocking the World of Business and 8 Ways You Can Profit from Their Success


“One of the richest veins in startup gold is GenY entrepreneurs. Fenn deconstructs the DNA of this collaborative, tech-savvy generation to illuminate the future of entrepreneurship.”

–Guy Kawasaki
cofounder, Alltop, and author of Reality Check

“If your business is stuck in old school ways of thinking, this book will bring new perspective and insight on how a whole new class of upstarts are thinking!”

–Tony Hsieh
CEO, Zappos

“This book will make you feel confident.  Confident in the fact that Generation Y has the tools, creativity, desire, passion, energy and smarts to keep this great nation in a position of leadership economically for decades to come.”

–Harry Paul
Coauthor, FISH! A Remarkable Way to Boost Morale and Improve Results and Instant Turnaround! Getting People Excited About Coming to Work and Working Hard (William Morrow, 2009)

In this smart, timely book, Donna Fenn shows us how generation Y—probably the most entrepreneurial generation ever—is radically remaking the business world in its own image, one innovative start-up company at a time. 

–Jane Berentson
Editor, Inc. Magazine

“I’m convinced we’re seeing the rise of a new generation of entrepreneurs and Upstarts! is a storm warning.  Fuelled by and their initial experiences in the workforce, and empowered by their digital skills and culture of innovation, many of today’s youth are setting a new course.  This book nails the trend—a rich and thoroughly enjoyable insight into the future.”

–Don Tapscott
Author of 13 books about new technologies in business and society, including Wikinomics and most recently Grown Up Digital

“In Upstarts!, Donna Fenn has navigated the millennial entrepreneurship generation, exposing thorough research and compelling stories.  This book will change your perception of millennials and by the time you’re finished reading it, you’ll either want to work for one, partner with one or be that age again.  Donna is onto a major trend with Upstarts! and it will change the business world in the coming years.”

–Dan Schawbel
Author of Me 2.0: Build a Powerful Brand to Achieve Career Success

With Upstarts! Donna Fenn has given us the most colorful and complete picture yet of the entrepreneurial generation creating our future: who they are, how they think, and why they are going to change the world. She captures and categorizes them with the eye of a scientist and the words of a poet. There are only two choices: buy this book or get left behind.

–Billy Shore
Founder, Share our Strength

Upstarts! is a rallying cry for the next generation of entrepreneurs, and a wakeup call for everyone who hopes to compete with them.”

–Steve Mariotti
Founder, National Foundation for Teaching Entrepreneurship (NFTE)

“A compelling analysis of Generation Y-NOT.  With the world predicting the death of capitalism, Donna Fenn persuasively makes the case for a coming entrepreneurial boom—led by a cadre of street-smart young people who are reshaping the business world from the bottom up with their collaborative, tech-savvy, and workplace renegade ways. If you want to understand what most entrepreneurial businesses will look like ten years from now, read this book.”

–Keith McFarland
Author of The Breakthrough Company and Bounce